More than five decades of tradition, hard work and dedication bringing the best of the field to the table of millions of Brazilian families.
Watch the VideoFounded by Mr. Ali Assad in 1970 in the city of Colina, in the countryside of São Paulo, Cerealista Colina was born — a small business in the city center dedicated to processing, packaging and distributing rice and beans, sold at the time in 60kg retail sacks.
Our commitment has always been to deliver the healthiest possible products to every Brazilian family. To achieve that, we invested from the very beginning in the best technology available — and thanks to our quality, demand for our products grew quickly, making us the sales leader in Colina and the surrounding region.
Ali Assad founds a small business in downtown Colina, processing, packaging and distributing rice and beans sold in 60kg sacks.
Assad, the founder's youngest son, takes over the company and launches the Renata brand for rice and beans.
Facing growing demand, we begin building a larger plant on rural land in Colina and launch a modern rice processing and packaging line.
We build a complete processing line, incorporating the most advanced machine technology available in the sector at the time.
We launch the Campo Fino Premium brand for rice and beans. Later that year, the company is renamed Campo Fino Alimentos.
We expand our facility to 10,000 m² and double our rice and bean production capacity, alongside a full packaging redesign.
In August, we open our second unit in Colina, dedicated to packaging crystal, refined and extra-fine sugar.
To bring the best of the field to the table of every Brazilian family, with quality, safety and flavour.
To be a national reference in grain quality, recognized for innovation and industrial excellence.
Tradition, respect and transparency at every step — from the field to the consumer's table.
The direct result of more than 50 years of tradition and quality.